The goal was to develop a design which both delivered key pet treatment information and incorporating emotive brand imagery, which was representative of Stelfonta’s core value proposition.

The Guidebook was one component of a broader launch campaign which I developed, consisting of various print collateral, branded packaging, consumer brochures, and 3D modelling for conference stalls.

The packaging design was based on the Wheezo brand character which is characterised by a fun personality which makes it approachable for the target audience of parents and children.